Sinek_CAASpeakers_photo4-(003)Dentsply Sirona, Charlotte, NC, announced that author and speaker Simon Sinek will present the keynote address at Dentsply Sirona World 2017 on September 15, 2017.

Sinek’s unorthodox and refreshing outlook on corporate culture and the significance of strong leadership to incite action among professionals has made him a sought-after speaker. Best known for popularizing the concept of WHY, he is a trained ethnographer who focuses his work on discovering what motivates people, exploring different leadership styles, and breaking down the various stereotypes of different generations in an attempt to better understand why those individuals and the organizations that employ them “do the things they do.”

Sinek is also widely known for his TED Talk “How Great Leaders Inspire Action,” which is the third most-watched TED talk, ever. He introduced the Golden Circle, which he explains as the basis of why some organizations can inspire while others struggle to do so. This idea is conceptualized by three easily digestible words: what, how, and why. Sinek claims many organizations and leaders are unable to adequately inspire because they lack the understanding of why they do what they do; they fail to find their purpose outside of monetary gain.

“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears,” said Sinek.

Sinek has presented three TED Talks: “How Great Leaders Inspire Action,” “First Why and Then Trust,” and “Why Good Leaders Make You Feel Safe.” He’s also written three books, Start With Why: How Great Leaders Inspire Everyone to Take Action; Leaders Eat Last: Why Some Teams Pull Together and Others Don’t; and his latest work, Together Is Better, released last fall.

This year’s 3-day Dentsply Sirona World 2017, hosted at The Venetian and The Palazzo in Las Vegas, will take place from September 14 to 16. It will offer 11 educational tracks, as well as social activities and celebrity entertainment.

Super Early Bird pricing is now available through March 31, 2017.