Category: Practice Management

Practice Management

From SEO to AEO: The New Rules of Online Visibility for Orthodontists

To compete online today, orthodontists must speak the language of answer engines—clear, helpful, and built for how patients actually search.

Practice Management

Ortho Marketing Expands PPC Advertising Services to Support Orthodontic Practice Growth

Ortho Marketing introduced expanded pay-per-click (PPC) advertising services designed to help orthodontic practices attract new patients and improve return on investment through targeted digital campaigns.

Practice Management

Managing the Cost of Being An Orthodontist

Financing a career in orthodontics is daunting. For April J. Cole, DDS, MBA, joining a DSO gave her financial certainty.

Business Development

Turning Post-AAO Meeting Inspiration into Actionable Practice Change

A step-by-step guide to turning post-AAO meeting inspiration into actionable, lasting change within your orthodontic practice.

Continuing Education

PepperPointe Concludes Inaugural Leadership Development Program

PepperPointe Partnerships’ inaugural Leadership Development Program culminated with 10 participants transitioning to doctor ownership roles.

Financial Management

Planet DDS Launches New Payment Processing Solution

Planet DDS launches Planet DDS Pay, a payment solution for multi-office practices, featuring automation, digital payments, and financial analytics.

Marketing and Promotion

Meeting Patients Where They’re At (in The Palm of Their Hand)

How a smartphone-based workflow cut new patient wait times by 50% and boosted starts by 65%

Practice Profiles

An Orthodontic Practice as a Testing Ground

Beyond patient care, Hessam Rahimi, DDS, DMSc, MBA, leverages his practice to test innovative orthodontic solutions, such as Brava by Brius.

Patient Relations

The Building Blocks of Outrageous Customer Service

How to implement outrageous customer service to move beyond average and start being exceptional in a competitive orthodontic market.

Staff Issues

Training the Treatment Coordinator to Guide the New Patient Journey

How orthodontic practices can train and support Treatment Coordinators to lead the new patient journey with empathy, confidence, and strategic communication that drives case acceptance.