magicjohnsonSirona Dental Systems Inc, Long Island, NY, recently signed Earvin “Magic” Johnson, Jr, NBA legend and current chairman and chief executive officer of Magic Johnson Enterprises, to appear at its its upcoming CEREC® 30th Anniversary Celebration in Las Vegas, held at the The Venetian® and The Palazzo Hotel® from September 17 to September 19, 2015.

Johnson, a two-time Hall of Famer turned business entrepreneur, philanthropist, and motivational speaker, will deliver a lecture during the business and leadership curriculum. Johnson has successfully shifted his skills and resolve on the basketball court to the business world with his company, Magic Johnson Enterprises. He also serves as chairman and founder of the Magic Johnson Foundation, where his mission is to transform urban America through HIV/AIDS awareness, prevention programs, and community empowerment centers.

In addition to Johnson, Sirona has enlisted a lineup of celebrity talent to perform at this year’s event, including the GRAMMY Award-winning, rock-and-roll band Train; motivational speaker Tony Robbins; Fred Joyal, a speaker on dental practice marketing; and Bernie Stoltz, CEO of Fortune Practice Management.

For more information, visit Sirona’s website.