When a new marketing campaign delivers a flood of leads but zero new starts, where does the blame lie? Industry experts say the problem rarely starts with the ad spend. Inside the hidden drop-offs of the new patient journey—and why your internal operations matter more than your marketing.
Leon Klempner, DDS, CEO of People + Practice, outlines the critical aspects of marketing strategies for orthodontic practice startups.
In this episode, sponsored by OrthoFX, Dr Terry Sellke explores how next-generation aligner polymers are reducing clear aligner treatment times by 25%. He breaks down the clinical data behind the OrthoFX FXClear system and explains how predictable tooth movement paired with remote monitoring can fundamentally change digital treatment planning and effectively double practice profitability.
