The orthodontic technology company will use the investment to accelerate commercialization of its hidden wire system and expand its leadership team.

Alta Smiles has completed a series seed extension funding round and appointed two new members to its board of directors. The funding will support the commercialization and market awareness of the company’s C5 Hidden Orthodontics solution.

Investment to Support Commercialization

Run Ventures led the funding round, with participation from Stokes Stevenson McMaster Health Ventures and a follow-on investment by Dental Innovation Alliance. Alta Smiles plans to use the capital to expand its technology platform capabilities and accelerate market adoption among orthodontists and general dentists.

“Alta Smiles continues to advance our technology, IP position, and growing repository of successful clinical cases,” says Gary Giegerich, chief executive officer of Alta Smiles, in a release. “We’re pleased to welcome capital and expertise from seasoned venture investors and dental innovators with proven track records of scaling early-stage companies in oral care.”

The C5 system utilizes a patented nickel titanium wire technology to straighten teeth without brackets. The system is placed on the back of the patient’s teeth and does not require patient compliance, unlike clear aligners, according to the company.

“We’re impressed by Alta Smiles’ strong intellectual property position and the early patient and clinician feedback we’ve seen,” says Barrett Edgington, representative for Run Ventures, in a release. “We see significant potential here and are excited to support the team’s next phase of growth.”

New Board Appointments

The company also appointed Dan McMaster and Gene Dorff to its board of directors to strengthen its leadership bench. McMaster is a former 3M Health Care executive, and Dorff is a former Dentsply Sirona executive and the current chief executive officer of Solmetex.

“I’ve witnessed a number of technology transformations in oral care and healthcare more broadly throughout my career, and I believe C5 Hidden Orthodontics has the ingredients to do something truly transformational in this industry,” says Dan McMaster, board member and investor at Alta Smiles, in a release.

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