On March 20, clinicians from more than 70 countries are expected mark World Oral Health Day and its theme, “Smile for Life”. This year, a new app will enable participants to customize their own World Oral Health Day posters to share via Facebook or Twitter and also hang the posters in dental offices, schools, or anywhere that public health information is available.

According to the American Dental Association, the annual event is an opportunity to highlight the benefits of good oral health, promote awareness of oral health issues, and emphasize the importance of practicing good oral hygiene. The event is organized by the FDI World Dental Federation in collaboration with Listerine®, Unilever, Henry Schein, and the Wrigley Oral Healthcare Program.

Those interested in contributing to the effort are encouraged to organize events either on March 20 or within the month of March. Downloadable materials are available from the World Oral Health Day website.