3M Unitek, Monrovia, Calif, has launched an online Practice Marketing Resource Center to allow orthodontists to view, select, and download customizable marketing materials such as ads, brochures, direct mail pieces, and posters.

Designed for orthodontists who offer 3M Self-Ligating Braces, the online resource center offers communication tools that include information about 3M Unitek’s self-ligating products that can be customized with information about the orthodontist’s practice. The items can be printed and distributed directly from the site. The Practice Marketing Resource Center features step-by-step instructions to help first-time visitors. Master art files are available to 3M Unitek self-ligating braces customers at no charge, with each orthodontist using his or her own selected printer or artist to do the customization.

Materials on the site will be available in English, Spanish, and French, for orthodontists who serve demographically diverse areas.