align-technology-life-time-fitness-invisalignAlign Technology Inc, San Jose, Calif, announced its national sponsorship of the healthy lifestyle brand Life Time.

Life Time has more than 140 athletic resort and spa locations in North America, with over 105 million annual club visits and more than 30 athletic events across the region. The sponsorship intends to provide Life Time’s 2 million members with opportunities to connect with the Invisalign brand.

“There are many milestones on our members’ healthy way of life journeys,” commented Kimo Seymour, vice president, Life Time Media and Events. “With this agreement, we’re making it easier for people to recognize that dental wellness, in the form of a straighter smile, which in many cases can improve self-confidence, is completely within their reach.”

According to a press release from Align Technology, this sponsorship is part of Align’s $120 million annual commitment to raise consumer awareness of doctor directed Invisalign clear aligner treatment for better smiles.

Over the course of the 3-year agreement, Align will sponsor two of Life Time’s largest in-club events including 60day—a national weight loss/transformation challenge; and Commitment Day—Life Time’s January 1 movement to inspire a healthy year ahead.

Align will also title sponsor regional events in Illinois, Minnesota, and Florida, including 5Ks and marathons.

“This is an exciting collaboration between our companies, given our shared focus of helping people improve their health and well-being,” said Frank Quinn, vice president, Americas marketing and business innovation, Align Technology. “Our new role as Life Time’s official smile partner opens new doors to share the health benefits of a beautiful smile with people of all ages.”