Operation Smile is a global surgical nonprofit focused on helping children born with cleft conditions receive cleft surgery and comprehensive care worldwide. 

Align Technology Inc announced that the Align Foundation, the company’s donor-advised fund through Fidelity Charitable, has donated US$1 million to Operation Smile, a global surgical nonprofit, to help children around the world born with cleft conditions receive safe, effective, and timely cleft surgery and comprehensive care.

“Operation Smile’s mission strongly resonates with Align’s purpose of transforming smiles and changing lives,” said Raj Pudipeddi, chief innovation, product, and marketing officer and senior vice president at Align Technology. “We are proud to support a future where more smiles can be transformed through safe surgery and medical treatment—and hope to inspire others through our donation to help Operation Smile change the lives of more children.”

According to a press release from the company, the “10 Million Smiles. 10 Million Thanks” campaign is “based on the transformative power of Invisalign treatment as seen through the eyes of Invisalign patients.” The donation to Operation Smile reportedly builds on that goal and aims to help more children around the world to smile by raising awareness and generating support and funding for Operation Smile. Operation Smile provides surgery and ongoing care for people affected by cleft lip and cleft palate in resource-limited environments.

“We are so appreciative of the dedication and support from Align Technology over the years and are excited for what we can do to bring families renewed hope, and help children around the world smile even more as a result of this latest donation,” said Kristie Magee Porcaro, chief strategy officer at Operation Smile. “Together, we’re improving the health of many children and ensuring that they have the opportunity for a better future.”

Align Technology’s #10MInvisalignSmiles social media campaign reportedly initiated a wave of photo sharing activity. The company’s social media channels ask followers around the world to share their smiles and to help change a child’s life using the hashtag #10MInvisalignSmiles. The company is working with Operation Smile and Invisalign ambassadors and regional stakeholders to encourage their communities of followers to join with them in the awareness campaign.