Align Technology Inc announced a new collaboration with the New England Patriots football team and New England Revolution professional soccer club. The agreement, which will make the Invisalign brand the “official smile” of the Patriots and a sponsor for the Revolution, aims to build brand awareness through in-stadium branding and digital marketing and social media activation. 

The agreement also includes Invisalign sponsorship of the New England Patriots televised post-game show and the Revolution Academy, a youth soccer program with more than 44,000 participants. 

As part of the agreement, football and soccer fans in New England will see new co-branded signage and promotional campaigns with the tagline “Winning smiles start here.” Outside the stadium, Align and the New England Patriots and New England Revolution will collaborate on social media awareness and activation for followers of both brands, including content from athletes sharing their “winning smiles.”