Appliance Therapy Group (ATG) and Space Maintainers Laboratories, Los Angeles, announced they have rebranded under the name SML™. The all-inclusive brand will encompass Space Maintainers Laboratories, ATG, Success Essentials, SMILE Foundation, Second Opinion, Orthopix, and the professional support group known as ATPA.
“Our SML brand identity is a logical step that communicates to both established and potential customers that we continue to provide products and services that consistently outpace our competitor,” said Steve Gross, vice president of products and services. “We have some great momentum right now. There may never be a better time to reaffirm and streamline our industry footprint.”
As part of the rebrand, SML has developed a more easily navigable website to help customers better understand each of the brand’s products and services.
Space Maintainers Laboratories was founded in 1957 by lab technician Bill Veis. Comprised of five companies and offices in the United States, Canada, Australia, Taiwan, and Malaysia, SML services more than 150,000 dentists and orthodontists worldwide in the field of appliance therapy.
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