Cellerant Consulting Group announced that Lauren Burns, formerly an editor for several major dental industry publications, has joined the company as executive consultant and Best of Class program director.

Cellerant provides strategic dental market insights, clinical expertise, and implementation resources to accelerate growth for client dental companies. The company awards its Best of Class Technology Award annually to recognize dental industry manufacturers offering practice-changing technologies.

“Since launching Cellerant just over 3 years ago, we have enjoyed significant growth in our client base as well as in our range and sophistication of services,” said Lou Shuman, DMD, CAGS, Cellerant founder and CEO. “Lauren’s dental industry experience as an editor, writer, and expert in digital content creation makes her an ideal fit for Cellerant and its clients.”

In her previous positions at PennWell, publisher of Dental Economics, RDH, and DentistryIQ, Burns led initiatives to add digital platforms to complement the company’s traditional print portfolio. She transitioned the publication formerly known as Proofs from print to digital and facilitated its rebranding to Apex360.

“In addition to accelerating growth for existing companies of all sizes, Cellerant occupies a unique space in dentistry by providing strategic development and hands-on implementation support to innovative companies attempting to navigate entry into the dental community,” Shuman said. “Not only has our client list expanded dramatically, but our reach is now global, with clients from the US, England, Turkey, India, and Israel. The need to expand the resources for our clients has become clear and Lauren is a tremendous addition to our team.”