The move comes as naturals and whitening product lines have been driving growth in the Latin America market.

Colgate-Palmolive Company has partnered with Philips to introduce electric toothbrushes to the Latin America market, according to Yahoo! Finance. The move reportedly comes after both the companies saw an opportunity to grow the market sector give that usage of electric toothbrush in Latin America is low.

The product line will offer a variety of electric toothbrushes at different prices, and will be available in limited countries in the region.

The company’s naturals and whitening product lines are reportedly driving its growth in its Latin America division. The company reportedly saw double-digit growth in its business in the region during Q4 2020.