As CMO, Erania Brackett will be responsible for developing the business plan for how to elevate the company’s brand and build a more comprehensive global online presence.
Dentsply Sirona announced the appointment of Erania Brackett as senior vice president, chief marketing officer (CMO). She will be based at the company’s headquarters in Charlotte, NC.
“On behalf of the entire management team, I am excited to welcome Erania to the Dentsply Sirona team. She will be responsible for developing the business plan for how we elevate and invigorate the Dentsply Sirona brand, leverage our procedural approach and build a more comprehensive global online presence”, says Don Casey, CEO of Dentsply Sirona. “I am convinced that Erania will have a strong impact on our brand perception and how we communicate and position our procedure-based product portfolio.”
“I’m excited to join this fantastic company. I thank Don and the management team for their confidence and trust,” says Brackett. “Dentsply Sirona makes a difference in people’s lives and empowers millions of customers by proudly creating innovative solutions for healthy smiles. We will develop a comprehensive approach to how we market the Dentsply Sirona brand in the future, and make this important purpose and mission even more visible in the market.”
Brackett reportedly has more than 20 years of experience leading global operations and marketing in the healthcare and consumer products industries. According to Dentsply Sirona, she has extensive depth of global expertise, launching and integrating new and repaired medical device businesses, hardware, and software solutions.
Most recently, she served as vice president, commercial marketing, patient management, cardiac rhythm and heart failure at Medtronic, where she led a team of marketers and product managers and was orchestrating the overall global downstream product commercialization and patient management portfolio. Prior to this role, she served as senior director, patient management, global commercial marketing, and as senior director, global hardware and software operations. Before joining Medtronic, Brackett worked at GE Healthcare for 15 years and held commercial and operational leadership roles in California, Georgia, and Colorado. Prior to GE Healthcare, Brackett worked for Procter and Gamble, in Kansas City, Kan, and held several engineering, operations management, and continuous improvement positions.
Brackett holds a bachelor’s degree in chemical engineering from Tuskegee University and is pursuing an Executive MBA at Emory University’s Goizueta School of Business.