Details hired Todd O’Brien as its vice president of supplier success to serve as the company’s primary liaison with suppliers.

Details, the ordering platform built for orthodontics, has hired Todd O’Brien in the newly created role of vice president of supplier success. O’Brien brings 20 years of experience working with dental manufacturers and distributors, and will serve as Details’ primary liaison with suppliers.

“Orthodontic practices order from hundreds of suppliers each quarter using Details,” said Nick Wangler, Details president. “Todd joining the team puts us in a much better position to integrate with suppliers in ways that directly benefit our customers. He’s already having a major impact.”

Details previously announced it was collaborating with orthodontic suppliers including 3M Oral Care, DynaFlex, Reliance Orthodontic Products, G&H Orthodontics, and others.

“When I saw what the Details’ team was working on, I was blown away,” said O’Brien. “The way products are bought and sold largely hasn’t changed for decades, but what we’re releasing in 2024 will change everything for the better – for both practices and suppliers. And I’m thrilled to be part of it.”

O’Brien will work hand in hand with Details’ VP of practice success, Carrianne Garrison-Ford, who the company hired last year. Most recently, Garrison-Ford led the procurement team at Smile Doctors, giving her unique insight into how to manage procurement at scale.

“Todd and I instantly clicked,” said Garrison-Ford. “He very clearly understands what’s important to practices, and how to work with suppliers to create major win-wins across the board.”

Orthodontist and Details’ founder Jeff Biggs, DDS, added “As an orthodontist, I don’t want to constantly think about supplies or navigate 10 different supplier portals. With Details, we’re making it easier for practices to understand their options and make purchasing decisions. That’s not just a win for practices, but makes life easier for suppliers, too.”

Photo courtesy of Details