Invisalign Responds to Controversial Gun Promotion

On X, Align Technology distanced itself from a practice’s promotion that offered a free gun when signing up for Invisalign treatment.

Align Technology posted a response on X (formerly Twitter) about a controversial promotion by a North Carolina orthodontist called Grins and Glocks that offered patients getting Invisalign aligner treatment a free handgun.

The promotion was a collaboration between the Youngsville Gun Club & Range and Gladwell Orthodontics, based in Raleigh, NC, and offered eligible customers a choice between a Glock 19 that retails for as much as $500 or a membership at the gun club.

According to the Youngsville Gun Club & Range Facebook page, Gladwell Orthodontics was hosting a promotional Invisalign Night on November 8 and 9 at the practice’s Wake Forest and Raleigh locations where those who signed up for Invisalign treatment would be eligible for the gun or membership.

The promotion was initially only shared with subscribers to the Youngsville Gun Club & Range email list but caused a stir when it was reported in local media outlets.

In a thread on X, Align Technology seemed to distance itself from the promotion saying, “Align Technology, the makers of Invisalign brand clear aligners, recently learned of a customer’s promotional advertisement that offers a free handgun or gun range membership to qualified new patients who begin Invisalign treatment.”

“Invisalign trained doctors are independent practices and Align was not involved in the development or approval of this promotion by the dental practice, and only learned of it after the fact. For more than 25 years, Align has been helping doctors transform smiles and change lives through healthy beautiful smiles using Invisalign aligners, and this promotion does not reflect our brand purpose.”