MouthWatch celebrated its 10th anniversary, noting how its focus on a virtual workforce from the start helped it succeed during the pandemic.

MouthWatch recently marked its 10th anniversary of innovation and growth as a teledentistry solution and digital imaging devices provider.

The company employs 25 people and offers teledentistry through its cloud-based TeleDent platform. MouthWatch also provides intraoral cameras to dental professionals.

About half of those employees work in the company’s warehouse and offices, located across the street from each other in Metuchen, New Jersey. The other half work virtually from well-equipped home office locations dispersed throughout the United States.

“MouthWatch wasn’t born in a garage, like many other technology companies, but rather in an unused operatory in my father, Dr Jerry Herman’s midtown Manhattan dental practice,” said Brant Herman, MouthWatch founder and chief executive officer. “I often reflect on our good fortune and how far we’ve come.”

At first, the virtual workforce was a necessity because the company didn’t have the office space, according to the company. However, already having a virtual workforce in place enabled the company to quickly transition to an almost entirely virtual operation during the early days of the COVID-19 pandemic.

The MouthWatch virtual workforce, combined with a secure solution, gave the company a competitive edge in the emerging teledentistry category. It also enabled it to launch MouthWatch Plus+, a true 1080p intraoral camera that delivered high definition and high quality at an affordable price.

“We had to become comfortable with the virtual workforce model long before other companies were forced to adopt it,” said Bob Bellhouse, company co-founder and chief operating officer. “This enabled us to attract the best and brightest team members, several of the dental hygiene thought leaders, who were instrumental in propelling our growth.”

For the company’s next 10 years, it plans to enhance and create dental software devices that make dentistry more efficient, accessible and better integrated with physicians and other healthcare providers.

“Our goal is for MouthWatch to be known as the trusted dental technology company that made intraoral imaging affordable for every dental office and also spearheaded the adoption of teledentistry to transform the delivery of dental care across every healthcare touchpoint,” said Herman.

Photo via MouthWatch blog