Net32 has named Darren Cassidy to CEO, succeeding co-founder Pat Cassidy, DMD, MPH, who will become the company’s chief dental officer.

Online dental supply ecommerce marketplace Net32 announced that Darren Cassidy has been promoted to the chief executive officer position. 

Cassidy succeeds co-founder Pat Cassidy, DMD, MPH, who is transitioning to a newly created position of chief dental officer. He will serve as an expert dental resource and integrate dental industry knowledge into marketing, strategy, and operations.

The leadership changes follow a year of growth for the company. Net32 saw 33% revenue growth last year and expanded the service level across dental practices with a 26% increase in transaction volume in 2021. 

In addition, Net32’s key value proposition includes curating reviews as the authoritative source for feedback across suppliers, manufacturers, and products. 

Net32 now houses more than 60,000 reviews across the dental supply marketplace to support customer research and selection.

“It has been my privilege to lead Net32 as its CEO for the past 21 years. Net32 was founded to introduce new ways to help dentists run successful practices by means of comparison shopping,” said Pat Cassidy. “Darren has been with Net32 over 10 years and has excelled in the position of COO for the past 2 years. He fully understands the complexities of our business and has a deep understanding of the dental industry.”

Photo courtesy of Net32