MEDQOR LLC, the parent company of Orthodontic Products magazine, and Orthodontic Details Marketplace are pleased to announce a strategic partnership to simplify the product research and purchasing process in orthodontics.

“It’s 2019 and yet we’re still buying products as if it’s 1999,” says Jeff Biggs, DDS, MS, founder of Details Marketplace. “So we built the website our staff wanted to use to buy products, and are making it available to other practices.”

Details Marketplace—currently in a closed pilot—is an easy-to-use website that allows orthodontists and their staff to see transparent pricing and buy from multiple suppliers with just a few clicks.

This focus on making life easier for orthodontic practices caught the eye of the team at Orthodontic Products magazine. “This is simply the natural progression of consumer buying habits. Orthodontists and their staff are used to shopping online in their personal lives; they expect the same ease of purchasing in their professional lives,” says Alison Werner, chief editor of Orthodontic Products. “Moreover, they want pricing, product information, and reviews up front to make sure they are buying the right product at the right time for their practice. The Details Marketplace site is a step in this direction.”

Orthodontic Products’ focus has always been about reporting on the latest clinical and management products today so readers can implement them into their practices tomorrow,” said Werner. “Our partnership with Details Marketplace will only influence us in that it will keep us better informed of the continuing and evolving needs of our readers to deliver them reporting that will feed their practice success.”

Suppliers like TP Orthodontics were among the first to recognize the need to make life easier for orthodontic buyers.

“We believe doctors and their staff should have easy access to information that helps them make informed buying decisions, and if ordering from multiple companies can be simplified it’s a win-win for suppliers and their customers,” said Sandra Hoefer, vice president of global marketing, at TP Orthodontics. “This is why we were excited to join the Details Marketplace and look forward to seeing what collaboration between Orthodontic Products and Details will produce.”

Serving the orthodontic industry for over 25 years, Orthodontic Products magazine is foundational to the industry, with more than 9,000 orthodontists receiving the publication each month and more than 12,000 orthodontists and their staff receiving the weekly digital email.

“When I’m researching products, Orthodontic Products magazine is my go-to resource,” Biggs said. “So when they shared some of the innovative ways they’re going to make product research easier for orthodontists I knew there would be an opportunity to collaborate.”

The two companies will be working closely on multiple projects across 2019 and 2020, the first of which being announced in the coming months. “Details Marketplace intimately understands the pain practices feel because they’re practitioners themselves. They’ve built a platform that translates that understanding into a real solution for orthodontic product buyers,” said Dan Barker, chief operating officer at MEDQOR. “As we’ve watched orthodontic practices join the platform, we’ve seen how this concept is a home run for orthodontists, product manufacturers, and marks real progress for the industry and the consumer experience.”