OrVance, Grand Rapids, Mich, announced that Mike Smurr has joined the company to head its marketing and sales in the professional sector. Smurr comes to the company with over 35 years in the dental market.

Prior to joining OrVance, Smurr had recently retired from Patterson Dental, where he was director of marketing, merchandise. He is also the founder and principal of MTS Partners, a business development and consulting firm for the dental market.

Smurr will be a part of OrVance’s continued roll out of its new product, OrthoDots® CLEAR, and the product’s growth in both retail and professional channels.