The company sees the move as an opportunity to serve the untapped market of consumers and enter the Latin America market.

SmileDirectClub will continue its international expansion with a launch in Mexico. The first two SmileShop locations will open in April in Mexico City. This marks the company’s entrance into Latin America.

“SmileDirectClub is the global leader and innovator of clear aligner therapy through telehealth and trusted by well over a million customers who have achieved a smile they love with our product,” stated Kay Oswald, president of international at SmileDirectClub, in a recent report. “We’re bringing our premium, safe, and effective orthodontia solution to Mexico to give consumers in Latin America a more affordable and convenient option to straighten their teeth.”

According to the company’s research, approximately 80% of Mexicans believe they’d benefit from teeth straightening but the majority are prevented from pursuing it due to the cost and inconvenience of traditional orthodontics.