The new branding includes a redesigned logo and refreshed website and comes as the company continues to expand the reach of its AI-based software and clear aligner system in North America. 

uLab Systems, creator of the uSmile clear aligner system and the uDesign treatment planning software, announced the launch of its new corporate brand identity, redesigned logo, and refreshed website. According to the company, these changes come at a time when it is continuing to expand its reach and focusing on delivering its AI-based software and clear aligner system to orthodontists throughout the United States and Canada.

“We are excited to announce the fresh and modern new brand identity that will truly stand out in the clear aligner market. The new logo and website have brought a smile to the face of each orthodontist who has seen it prior to launch. We want our customers to enjoy everything about their experience with uLab, including the brand,” says Amir Abolfathi, co-founder and chief executive officer of uLab. “Our new branding is one of many things we are doing as part of our commitment to bring an innovative, modern and a customer-centric approach to orthodontics,” Abolfathi added.

The new logo design is intended to represent the personal artistry of the orthodontist community and their emphasis on symmetry and precision with designing smiles. The rebranding will be applied across all company assets.