Tom’s of Maine, Kennebunk, Maine, introduces a patent-pending formula in its new Natural Clean & Gentle Care and Natural Sensitive Care Toothpastes.

Tom Chappell, cofounder and CEO of Tom’s of Maine, said, "Tom’s of Maine is always looking for new ways to work in nature and use the best it has to offer to create great, effective products. Whenever we make a discovery we measure it against our Stewardship Model, which sets our standards for natural, sustainable, and responsible. The Tom’s research team has discovered that the natural ingredient glycyrrhizin, from purified licorice root, creates a natural foaming experience for dispersing ingredients in the mouth. Glycyrrhizin needs no additional processing and is gentle on gums—great news for those looking for a gentle brushing experience!"

Clean & Gentle Care contains xylitol (from birch trees or corn), gentle glycerin, and organic aloe for their soothing properties. The foaming properties of glycyrrhizin replace the need for SLS (which may, for some people, occasionally be irritating) or an SLS alternative.

In addition to the benefits listed above, Tom’s of Maine’s new Sensitive Care uses potassium nitrate, a naturally occurring mineral, to reduce sensitivity in teeth.

Tom’s of Maine uses recycled and recyclable packaging, and invests in wind energy to power its factory. To find these and other products, contact Tom’s of Maine