Share A Smile,a southern California-based nonprofit providing orthodontic care tounderprivileged kids, will be the first charitable organization featuredas part of a new social media campaign designed to inspire people toget involved with nonprofits.

A documentary-style video profile will be the first of a series of “webisodes” produced and distributed by AgendaBe,a nonprofit dedicated to helping charitable organizations tell theirstory virally using social media platforms, including Facebook andTwitter.

The Share A Smile video features the organization’s co-founders Mikeand Kim Robertson, as well as participating local dentists andorthodontists who volunteer their time and skills to provide freeorthodontic services to children in need.

To be considered for the Share A Smile program, candidates need to beexamined by a participating dentist or orthodontist, who thendetermines whether major dental/orthodontic services are required tocorrect a severe malocclusion. Applicants must lack dental insurance orhave coverage deemed insufficient to pay for the necessary work over a2-year period.