Luminate Labs CEO Seth Mattison to deliver keynote address at the “Essential Virtual Summit” on how to succeed in dental practice.

The HuFriedyGroup is scheduled to host its very first virtual event on Friday, January 22, from 8:00 am to 6:00 pm CST. Registration is free.

“Essential: The Best in Practice Virtual Summit” will reportedly bring together dental professionals throughout the industry to discuss what makes dental practitioners and their staff members “essential” to the market.

“Our goal is to not only provide best practices, procedures, and techniques from a variety of dental disciplines, but also to uplift your spirit with sessions dedicated to inspiration, health, and wellness,” says the company.

The summit plans to explore the ways in which dentistry as a whole is an essential industry, the importance of its professionals, and what knowledge is crucial to succeed in practice. Advisor, author, speaker Seth Mattison, chief executive officer, Luminate Labs, will start the conversation with a keynote address on how to face today’s challenges and capitalize on tomorrow’s opportunities. Non-CE general sessions and CE courses will be available throughout the day, presented by clinical experts and global thought leaders, with additional activities and break-out sessions.

Numerous non-CE general session topics will include “Are We There Yet? How to Thrive in the New Normal,” presented by Roger Levin, DDS; and “Bridging the Gap: Tips for Treating a Patient with Autism,” presented by Karen Raposa, RDH, MBA. Seven CE courses, including “Making Cents Out of COVID-19,” presented by Mary Govoni, CDA, RDH, MBA, and Jessica Wilson, MPH, will also be held.

In addition to the all-day speaker presentations, a product fair will feature the latest products and services.