The Pride Institute will hold two seminars designed to help clinicians create persuasive marketing campaigns.
The Pride Institute, Novato, Calif, will hold two seminars designed to help clinicians create compelling marketing campaigns that generate patient awareness, engagement, and commitment. The Washington, DC, seminar will take place from February 27 to February 28, and the San Francisco one will be held from April 17 to April 18.
The seminars, titled “A Dentist’s Guide to Thriving in Today’s Modern Marketing Landscape,” will present traditional marketing strategies as well as e-strategies, including website, social media, and online reputation management. Learning objectives will include designing websites to attract new patients and establishing ongoing communication, dealing with good and bad reviews, increasing patient bases, and utilizing different types of social media to effectively market a practice.