Ortho2, Ames, Iowa, has launched a new corporate brand identity as an expression of its orthodontic management, imaging, and communication solutions. The corporate identity update coincides with the release of ViewPoint 7, an updated version of the company’s integrated practice-management software with imaging, biometrics, and financial-management features. This transformation includes redevelopment of the corporate Web site, which will debut later in 2009.

“We are excited to introduce the new look and feel of Ortho2,” said Dan Sargent, president and cofounder of Ortho2, in an announcement. “Our challenge was to create a modern brand identity that represents our technologically advanced software, yet maintains continuity with our proven, established reputation as a leader in orthodontic practice-management solutions.”

The ViewPoint 7 practice-management software system is designed to integrate and support both local and remote networking needs, ensure fast and secure access to data, improve Internet and e-mail communication, and provide advanced system tools. The system also features wizards, graphical screens, and accelerator keys.

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