Alliance Data Systems Corp, Dallas, has signed a multiyear agreement with business support services provider Pacific Dental Services (PDS), Irvine, Calif, to provide patient financing and marketing services through a private-label credit card program for dental and orthodontic procedures performed in affiliated dental practices.

PDS provides business support services to a network of dental and orthodontic practices throughout California, Nevada, Arizona, Colorado, and Texas. Under the terms of the agreement, Alliance Data will provide integrated private label credit card services, including receivables funding, credit authorization, statement generation, remittance processing, customer service functions, and marketing services in support of the private label credit card program. Alliance Data will also integrate account acquisition, authorization, and settlement services into Pacific Dental’s practice-management system to allow for account acquisition and patient financing.

"This new private label credit card program drives brand value, while the integrated process is convenient for the patients at our affiliated dental practices. Providing patients with a quick and easy process to finance dental treatment as part of the sales cycle is critical in driving growth," said Stephen Thorne, president and founder of PDS. "Giving our network of 500 talented dentists the tools, technology, and marketing support they need to grow their practices is the essence of our business, and we’re excited about working with Alliance Data to expand those offerings to our affiliated dental practices."