
More than half of survey respondents have delayed dental treatments, including regular check-ups, cleanings, and treatment for dental problems, because of financial reasons in the past year. Nearly 35% did not have dental health insurance.
On the other hand, 40% of survey respondents agreed that a smile is the first physical attribute they notice when meeting someone for the first time, and more than half have tried some kind of teeth-whitening treatment. Ten percent of respondents had gotten their teeth whitened at a dentist’s office.
In good news for orthodontists, 44% of Chicagoans said straight teeth are the most important part of a "perfect" smile, with white teeth a distant second.
When it came to finding someone to care for their teeth, 33% of residents surveyed found their dentist through word-of-mouth referral, 14% from a Web search, and 2% through Facebook or Twitter. Once they found a practice they liked, they were willing to make an effort to get there: nearly 25% of respondents travel up to 30 miles to see their dentist.