SmileDirectClub launched the CarePlus premium aligner treatment service that includes remote patient management and concierge assistance.

SmileDirectClub announced the launch of its new premium aligner treatment, CarePlus. CarePlus offers a higher touch, tech-forward option in orthodontic care with greater flexibility and choice through in-person and virtual patient management, value-added services, and concierge-level care from SmileDirectClub network licensed dentists, orthodontists, hygienists, and dental assistants. ​

CarePlus customers visit a participating partner network dental office for a 3D scan and dentist consultation to begin clear aligner treatment with the company’s 22-hour regular-wear aligners or nighttime-only 10-hour program.

“CarePlus provides meaningful value for customers, checking all the boxes of assurance, convenience, and expertise,” said John Sheldon, chief marketing officer of SmileDirectClub. “This new service model provides an affordable and increasingly personal approach while delivering the same level of tech-forward experience people expect from SmileDirectClub. We believe this hybrid offering will win not only with those looking for a more personalized experience but also with parents of teens who want the assurance of an in-person office visit and the convenience of a remote offering and follow-up care.”

Following the initial CarePlus office visit, the customer’s treatment plan is finalized and prescribed by one of the company’s state-licensed dentists and orthodontists who use its teledentistry platform to treat patients.

CarePlus customers will also receive a selection of SmileDirectClub premium oral care products, including its award-winning whitening system, toothbrush, and oral care kit.

The CarePlus premium services include access to a 24/7 dedicated concierge team, including a licensed dental assistant for basic treatment-related questions, and remote or in-person check-ins with their partner network dentist. Upon completing treatment, CarePlus customers receive two years’ worth of retainers and the company’s Lifetime Smile Guarantee to keep their teeth straight and healthy.

CarePlus is available at select SmileDirectClub Partner Network locations in Denver, San Diego, Sacramento, and Orlando, with additional locations opening soon across the US and Canada.