G&H® Orthodontics, Franklin, Ind, is launching a new brand focused on serving the orthodontic community with “Quality Manufacturing and Exceptional Service.” The formal launch of the company’s rebranding efforts will take place at the upcoming American Association of Orthodontists Annual Session in San Francisco, with full implementation throughout the year.
Marking 40 years of service to the orthodontic industry, the rebranding comes after the company’s 2012 acquisition of Orthodontic Design and Production, a brackets, bands, and tubes manufacturer.
“Our rebranding is a natural outcome of this successful merger. We have fully integrated our customer service, sales, marketing, manufacturing, and distribution departments with such success that we were selected by GE Capital as Performance Improvement Partner of the Year,” said Kevin McNulty, president and CEO. “Our rebranding symbolizes that every team member is dedicated to deliver on our mission: To provide our customers with a great experience achieved through quality manufacturing and exceptional service.”
The company recently completed “voice of the customer” research, according to Emily Frische, G&H Orthodontics’ new director of marketing, to assess customers’ needs and wants. As a result, the company’s rebranding efforts will include enhancements to its website, delivery, and support materials. In addition, the company has added a number of new products—including Thermal Copper Nickel Titanium premium archwire—to its product offerings.
“By offering a full line of clinical solutions, we are helping orthodontists create a masterpiece—a smile—each time a patient is entrusted in their care. With proven performance for our brackets, wires, elastomerics, and practice supplies, we precision engineer and manufacture products essential to the success of the orthodontic community worldwide. It’s an exciting time at G&H Orthodontics,” McNulty added.