After 17 years in the orthodontic industry, Ron Baron, formerly of Masel, has launched a new company, OrthoEssentials. OrthoEssentials will be a full-line supplier. According to Baron, "Our line consists of Royal Premium nickel titanium Guardian brackets in both Roth and MBT, Magnum composite brackets, Esteem ceramic brackets, and many more exciting items. I look forward to serving the orthodontic community once again."

Baron says that OrthoEssentials will offer a Buyers Club, a rebate program, and free freight.

For more information, call (866) 517-3257. Mention this article and you will receive a free gift with your opening order.