Crest®/Oral-B® and the American Association of Orthodontists (AAO) are teaming up to raise awareness about good oral hygiene maintenance for orthodontic patients and the benefits of getting professional services from AAO member orthodontists.

“Orthodontic treatment is a smart investment in good dental health,” according to Morris N. Poole, DDS, president of the AAO. “Good oral hygiene is especially critical during orthodontic treatment. Using the proper oral care products can help patients keep teeth and gums clean, and enjoy a healthy and beautiful smile when their treatment is complete.”

Crest + Oral-B’s collaboration with the AAO will include a number of activities to build awareness among both dental professionals and consumers. These include the development of materials to help dental professionals communicate and engage their patients on oral hygiene techniques, compliance, and making the right product choices for optimal oral health. On the retail front, in-store and other activities will allow the AAO to reach more consumers more often.

Crest/Oral-B offers a range of home care products like Bluetooth-enabled electric toothbrushes, toothpastes, rinses, flosses, and other specialty products. According to a press release, its Ortho Essentials Kit has been scientifically shown to reduce plaque and improve oral health in patients who are having orthodontic treatment.

“Crest/Oral-B is very excited about the collaboration with the AAO and remains committed to promoting better oral health awareness and making it accessible to consumers,” said Bob Straka, director of professional oral care, P&G.