Website improvements include streamlined content and navigation, as well as an upgraded member portal with easy access to ADA member number, CE tracking, member benefits, and other personalized information. 

The American Dental Association (ADA) has launched what it’s calling “a new, completely reimagined” website for its members.  

“We are deeply committed to meeting the needs of our members,” said ADA President Cesar Sabates, DDS. “Modernizing our technology to function seamlessly for the needs of today’s dentists—who want relevant, evidence-based dental information on-the-go, no matter the device they’re using—is part of delivering on this commitment.” 

According to the association, improvements to the website and experience include streamlined content and navigation; site search that learns from user behavior to bring popular, relevant information to the top of search results; and upgraded member account portal with easy access to ADA member number, CE tracking, member benefits, and other personalized information. In addition, the site includes one-on-one support available from any page on the site with Live Chat available each weekday from 7 am to 6 pm Central time. The revamped site also features mobile-first, modular design which displays the site on any device—computers, tablets and mobile phones.

“Dentistry has always been rooted in the advancement of science and technology, and we as an organization are no different,” said ADA Executive Director Raymond Cohlmia, DDS. “The ADA chose to make significant technology investments—which debuts with and includes more website and continuing education upgrades throughout 2022—because we’re listening to our members. More than 800 dentists have provided feedback to this endeavor since the process began in 2018. ”

A new site for patient information, ADA Member Advantage, and Commission websites are scheduled to launch in 2022. A simplified Continuing Education platform with improved course experience is also planned.

According to the association, this work will continue through 2025.