Align Technology is collaborating with Disney’s upcoming film Freakier Friday to feature Invisalign product placements and launch a teen-focused marketing campaign centered on confidence and self-expression.
Align Technology announced a brand partnership with Disney tied to the August 8, 2025 release of Freakier Friday, the sequel to the 2003 movie Freaky Friday. The collaboration features Invisalign product placements in the film and a broader marketing campaign aimed at highlighting teen confidence and the role of orthodontic treatment in self-expression.
Product Placement and On-Screen Representation
Actress Julia Butters, a real-life Invisalign user and cast member of Freakier Friday, appears in the film using the aligners, representing what Align calls an authentic portrayal of a teen embracing orthodontic treatment. “I’m so excited to be a part of this iconic Freakier Friday cast and to partner with the Invisalign brand,” said Butters. “My Invisalign treatment has been such a positive experience, and I love how quickly it enhanced my smile.”
Marketing Campaign Targets Teens and Families
The partnership extends beyond the film itself. Align is running a multi-channel marketing campaign that includes co-branded video content featuring Butters, airing across platforms such as Disney+, Hulu, social media, and online. The campaign also features printed materials in participating orthodontic offices, a Snapchat AR lens, social media sweepstakes, and influencer participation from Invisalign Smile Squad creators.
Align’s Perspective on the Partnership
“Partnering with both Julia Butters, a true Invisalign clear aligner teenage customer, and Disney on Freakier Friday presented a powerful opportunity to celebrate confidence and self-expression in people of all ages,” said Kamal Bhandal, Align’s senior vice president of global brand, consumer and Americas marketing.
Engagement Across Platforms
Promotional efforts include behind-the-scenes content, a recreation of a key scene from the film, and red carpet interviews at the movie premiere. Influencers Vidya Gopalan and Taylen Biggs will appear at the event, contributing to the campaign’s visibility among younger audiences and their families.
Photo: Align Technology
