Biolux Technology and Dentli have entered a partnership aimed at helping orthodontic practices attract patients through combined use of OrthoPulse and targeted marketing services.
Biolux Technology, developer of the OrthoPulse device, has formed a new collaboration with Dentli, a dental-focused marketing platform, to support U.S. orthodontic practices in increasing patient acquisition and awareness. The joint effort will focus on introducing OrthoPulse to a broader patient base and assisting practices with implementation through marketing support.
Focus on Differentiation in a Competitive Market
The initiative is intended to help practices distinguish themselves without relying on pricing strategies. OrthoPulse, cleared by the FDA, is designed to aid tooth movement and reduce chair time. Dentli will provide marketing tools aimed at helping practices highlight these features.
“Rather than getting drawn into price competition, we chose to differentiate through innovation. OrthoPulse, supported by Dentli’s marketing platform, allows us to offer a premium patient experience that drives new patient growth across our local community,” said Dr Gus Horsey, owner of Horsey Orthodontics in Richmond and Midlothian, Va.
Expanded Services for OrthoPulse Users
Practices that adopt OrthoPulse will have access to Dentli’s range of services, including branding, digital outreach, creative assets, and patient education. The device is accompanied by a digital platform that includes a patient app and doctor portal, designed to support monitoring and compliance.
READ MORE: Biolux Partners with Allure Ortho and Mari’s List on OrthoPulse
Comments from Company Leadership
“This partnership is about more than marketing—it’s about giving practices the tools they need to grow with confidence while delivering innovative, patient-focused care,” said Marcel Pordes, CEO at Biolux Technology.
Carsten Schött Pedersen, CEO at Dentli, added: “OrthoPulse is a powerful innovation, and we’re here to help practices communicate that story in a way that inspires patients and sets them apart in a competitive market.”
Targeting a Range of Practice Sizes
Dentli’s offerings will be tailored to meet the needs of a wide range of clinics, from single-location practices to large dental service organizations. The companies said the collaboration is intended to address practice-level challenges related to visibility, patient engagement, and treatment adoption.
Photo: Biolux Technology
