Spark Clear Aligners is partnering with American K-Pop star Mark Tuan to promote his smile transformation to fans.

Spark Clear Aligners announced its #MyTrueSmile campaign, partnering with Mark Tuan, a musician, model, and gamer, to showcase his smile transformation.

The #MyTrueSmile campaign aims to break from convention by partnering with individuals who have demonstrated inner strength and vulnerability to inspire their fans.

“Mark was only 16 years old when he ventured alone from Los Angeles to South Korea to pursue his dreams with K-Pop group GOT7. His fortitude and story inspired us and made him a perfect brand partner,” said Sheila Tan, chief marketing officer of Spark Clear Aligners. “Mark is multi-dimensional as an artist, expanding across several creative platforms. We love how he continues to connect with his fans by sharing his path of self-reformation and self-improvement. Mark is truly a positive force and reflects what #MyTrueSmile is about.”

By partnering with Spark Aligners, Tuan will share his treatment journey and give his fans a unique look at Spark Aligners’ orthodontist-directed treatment and efficacy.

Tuan will also announce that five of his social media followers will have a chance to be Gifted Smiles in partnership with Spark Aligners.

By being transparent about his journey to an improved smile, Tuan plans to inspire his fans to embrace their authentic self and genuine smiles through the #MyTrueSmile campaign.

“I always wanted a wider smile. With my Spark Aligner treatment, I can achieve this and not compromise when recording or performing in front of millions of people. I love the improvements I am already seeing,” said Mark Tuan. “This was an ideal partnership for me because I am always looking for the best and most innovative products. When considering my teeth straightening journey, Spark Aligners was the obvious choice for me. #MyTrueSmile allows me to inspire my fans to embrace their inner confidence and further pursue their dreams.”

Photo courtesy of Spark Aligners