Dental professionals who use the new Colgate Professional Direct platform can choose to accept 10% of the sales amount or redirect funds to support the Colgate Bright Smiles, Bright Futures program.
Colgate recently introduced a new technology platform called Colgate Professional Direct (CPD), a website for dental professionals to make recommendations at the click of a button and send discounted Colgate products right to patients’ homes.
“There has always been a need for a service that promotes patient compliance and supports the patient in implementing the recommended treatment plan,” said Patrick Casey, marketing director at Colgate-Palmolive. “As the dental community perseveres through the COVID-19 climate and patients start to get back on track with oral hygiene, Colgate Professional Direct can be that service for professionals, as well as a valuable tool overall for dental practices.”
Dental professionals can access the website from a computer, tablet or smartphone and create a profile. Then they can choose products and send the recommendations directly to their patients via text or email. Patients then click a link to the CPD cart and check out. When patients buy through CPD, products are priced at a discount (versus retail).
The website will also provide access to the latest Colgate products, such as the new hum by Colgate smart rechargeable electric toothbrush. According to the company, this new brand of smart toothbrush offers patented connected technology at an accessible price, guiding users to brush better by making it simple to track the frequency, duration, and coverage of an individual’s unique brushing style and to get personalized recommendations on how to improve.
“Colgate strives to make dental professionals’ jobs easier and their patients’ lives better through trusted and high-quality oral care products; with this project we are inviting dental professionals to champion a lifetime of healthy smiles,” said Flávia Palone Aldarvis Bacarin, brand manager at Colgate Oral Pharmaceuticals. “Patients benefit from having access to Colgate’s wide range of discounted specialty products; professionals benefit from eliminating in-office inventory management and sales processing, in addition to being able to communicate more effectively with patients and better monitor their oral care routines.”
Dental professionals who use CPD in their practices can choose to accept 10% of the sales amount or redirect these funds (in whole or in part) to support the Colgate Bright Smiles, Bright Futures program.