Goby-digital-platformGoby, New York, the electric toothbrush brand, has launched a new digital platform allowing orthodontic practices to reward and engage patients outside the office.

The HIPAA-compliant platform allows orthodontic practices partnered with Goby to reward patients for good hygiene with free credit for replacement brush heads and to send reminders to review their practice on sites like Google, Facebook, and Yelp.

According to a press release from the company, access to the digital platform requires no additional charge for the practice.

The company also offers a replacement brush head subscription service.