The Ormco brand refresh focuses on the company’s commitment to working with orthodontists as partners. 

Ormco announced a brand refresh, which the company says is “inspired by its recommitment as an innovative partner to the orthodontic community.” The company reveal its new company tagline, “Driving the future of orthodontics, together” along with the unveiling of a visually refreshed brand identity at this year’s American Association of Orthodontists (AAO) in Chicago, Illinois April 21-24, 2023.

Initial elements of Ormco’s brand refresh include the new company tagline—“Driving the future of orthodontics, together”; a new logo that incorporates “Together,” reportedly to demonstrate its recommitment to collaboration and doctor-inspired innovation; and new colors. 

“In the spirit of a brand refresh, we continue to recognize and respect the expertise of orthodontic specialists as well as their investment in advancing their education, building a vision for their practices, and growing their businesses, all while helping patients enjoy healthier beautiful smiles,” said Eric Conley, SVP orthodontics for Envista. “The renewed commitment to our existing and new customers is to provide best-in-class products, doctor-inspired innovation, and clinical freedom by giving the flexibility to choose orthodontic solutions and preferences that best fit their practices,” he continued.

According to a press release from the company, as part of its commitment to driving the future of orthodontics, Ormco continually invests in doctor-inspired innovations. Ormco reports that it has more than 1000 patents worldwide and invests millions annually in Research & Development to ensure its products continue to respond to the evolving needs of orthodontists and patients.

“By investing in innovation, Ormco is also investing in me. It’s a symbiotic partnership. We make Ormco better, and Ormco makes us better,” said Dr Trevor Nichols of Frost Nichols Orthodontics.

“Ormco also invests in the success of orthodontists through industry-leading partnership,” said Dr Stuart Frost of Frost Nichols Orthodontics. “As the single, trusted, and proven partner for orthodontic specialists, Ormco helps simplify vendor management so we can focus on growing our practice. We turn to Ormco as our one source for complete orthodontic needs, as well as robust educational offerings, a dedicated support team, marketing resources, a generous loyalty program, and expert-led events to keep us at the forefront of our profession,” Frost continued.

According to the company, significant investment in R&D has led to a number of industry-first and breakthrough products and features including: the Damon Ultima System, the Ultima Hook, Symetri Clear, TruRoot for Spark Clear Aligners, and OrthoPulse 2.0.

Along with the Damon Ultima System for self-ligation, Ormco’s portfolio includes the Spark Clear Aligner System, Titanium Orthos, Symetri Clear, AOA Lab, Mini Twin, and OrthoPulse Light Accelerated Orthodontics. In addition, as part of the Envista family of companies, Ormco provides doctors with Dexis IS scanning solutions and Metrex infection prevention solutions. Its overall portfolio encompasses wire and bracket systems, clear aligners, light accelerated technologies, 2D and 3D imaging, infection prevention, custom appliances, and more.