Queer Eye’s Jonathan Van Ness, Peleton instructor Tunde Oyeneyin, and Love Island Host Arielle Vandenberg will serve as celebrity ambassadors as the company launches its new Confidence Council. 

SmileDirectClub announced the creation of its new Confidence Council in partnership with celebrity ambassadors Jonathan Van Ness (Queer Eye, author and founder of JVN Hair), Tunde Oyeneyin (Peleton instructor, trainer, and public speaker), and Arielle Vandenberg (actress, comedian, and host of Love Iland). According to SmileDirectClub, through their experiences, these individuals understand the vital role that confidence can play in transforming your life, body, and relationships. The ambassadors will shine a light on the transformational power of a smile, says the company. 

Through its Confidence Council, SmileDirectClub says it hopes to raise awareness of its mission to democratize access to care and the importance of helping more people realize the life-changing potential of their smiles. 

“When selecting partners for this initiative, it was clear that Jonathan, Tunde, and Arielle all deeply believe in the power of confidence and positivity to uplift themselves and their communities,” said John Sheldon, chief marketing officer at SmileDirectClub. “We’re excited to share the experiences and stories of our Confidence Council Ambassadors, all of whom believe in the importance of confidence and the transformational power of a smile.”