Tom Houle, who has more than 20 years of experience, will play a role in helping the company increase its continued growth in digital products. 

Whip Mix announced that Tom Houle has joined the company as Territory Sales Manager – West Coast. According to a press release from the company, Houle has over 20 years experience in technical sales, business development, and territory management. The company is looking to Houle to increase its continued growth in digital products. 

“We are very pleased to have hired someone who is so well known and respected in the dental lab industry,” said Chris Frye, DTS manager. “Tom brings to Whip Mix first-hand experience in understanding what labs need to grow their business.”

Houle has worked as a field sales rep, regional sales manager and director, and a CAD/CAM specialist for several well-known dental and dental laboratory products companies. 

“Tom will play a significant role in helping to place products as well as helping labs capitalize on the benefits of using Whip Mix materials,” said Frye.