The ADA and Crest have introduced Crest Pro-Health, a toothpaste that according to the ADA and Crest, protects against cavities, gingivitis, plaque, tartar, stains, tooth sensitivity, and bad breath. The toothpaste includes two ingredients: stannous fluoride, which treats cavities, gingivitis, and tooth sensitivities, and sodium hexametaphosphate, a cosmetic cleaning ingredient.

According to Robert Gerlach, a member of the Crest Product Development Advisory Board, Crest Pro-Health is the product of 10 years of research and development and he notes that the toothpaste is especially important for those who suffer from diabetes, cardiovascular disease, and women who gave birth prematurely, because studies show that they are most susceptible to oral inflammatory disease.

Crest Pro-Health will be available in drugstores in August in Clean Cinnamon and Clean Mint flavors.

[www.digitaljournal.com, June 15, 2006]