Aquafresh® iso-active® Whitening toothpaste, made by GlaxoSmithKline Consumer Healthcare North America, was voted Product of the Year USA in the toothpaste category. In a survey of more than 60,000 American shoppers (22,939 in the toothpaste category) conducted by the global research firm TNS, Aquafresh iso-active toothpaste was one of 22 products selected for product innovation.
iso-active toothpaste comes in a novel canister container with a gel-to-foam action as a result of the inclusion of isopentane. Isopentane responds to increases in temperature caused by the warmth of the mouth, helping to disperse its active ingredients to hard-to-reach areas of the mouth. According to the company, iso-active generates twice the foam volume of ordinary toothpaste, allowing it to reach between the surfaces of the teeth.
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