Mawlid-ChaouiAlign Technology Inc, San Jose, Calif, announced that its subsidiary Invisalign MEA DMCC would be opening its first regional office in the Middle East, based in Dubai.

Mawlid Chaoui (pictured), General Manager of Invisalign, Middle East and Africa, said, “We see tremendous prospects for growth in the Middle East, especially in markets such as the UAE and Saudi Arabia. Having an established presence in Dubai will enable us to provide direct support and ongoing clinical education to our growing customer base of Invisalign providers and help establish the Invisalign system as a leading treatment of choice in the region.”

“The Middle East region is a rapidly growing and evolving region and we are excited to be establishing dedicated resources to support that growth and extend our leadership in clear aligners and digital orthodontics,”  said Simon Beard, Align Technology’s Vice President and Managing Director for EMEA.

According to a press release from Align, over the last several years, the Middle East and African orthodontic market has grown steadily. Today, the Middle East region is estimated to have nearly 440,000 new orthodontic case starts each year. As of 2016, the Middle East and African orthodontic supply market is valued at $266 million and set to grow at a CAGR of 8.6% to reach $309 million by 2021, according to Market Data Forecast. This is in alignment with the global orthodontics supplies market set to grow from $3.4 billion in 2016 to $5.9 billion in 2023, according to Research and Markets.