Ormco Corp, Orange, Calif, recently released an infographic that addresses adults’ hesitancy with orthodontic treatment. According to a study from the Millennium Research Group, 23 million US adults are interested in improving their smile, but don’t seek treatment due to a lack of education about the orthodontic treatment process. The infographic—titled “Never Too Late”—aims to educate consumers by exploring how a beautiful smile, or lack thereof, influences public perception. The creative graphic also combats treatment myths and explains what features make a great smile.
“Research indicates that adults are more likely to seek treatment after reviewing educational materials that showcase the benefits of orthodontic treatment, and for this reason, we’ve created a powerful image that answers frequently asked questions from adult patients and helps to accurately illustrate what today’s treatment process entails,” said Mark Hillebrandt, vice president of marketing and product management for Ormco. “The infographic is a tool for practices to help simply explain what makes a great smile, how braces can enhance facial aesthetics and dispel concerns of time, cost, appearance and discomfort.”
For Ormco clinicians, the “Never Too Late” infographic is available for download on marketing.ormco.com and can be used online—via practice websites and social media channels—as well as downloaded and printed for in-office distribution.
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