TeleVox recently commissioned Porter Research, a primary market research firm specializing in health care information technology, to conduct a study of 62 companies that provide Web sites for orthodontic practices. In order to determine which company had the most sites and which sites had the highest search-engine visibility, Porter searched 200 local markets using five different search engines: Google, Yahoo, MSN, AOL, and My Way. In these markets, they located the Web sites of 467 orthodontic practices.
According to T. David Himes, vice president of Porter Research, “Of the 467 orthodontic practice sites in the study, more than 50.1% were TeleVox customers.” TeleVox also had the highest incidence and percentage of first position rankings-a TeleVox site had the first result position in 33.5% of the study’s 200 searches.
Chad Greer, vice president of marketing at TeleVox, says, “TeleVox is known for high-quality Web site design, but this study validates the merits of our hosting services as well. When doctors select TeleVox for Web design and hosting, they benefit from the network of over 3,000 TeleVox Web customers that utilize our services today. This network infrastructure adds a backbone of search engine integrity that no other company can offer.”