The Department of Health has teamed up with Colgate to encourage families with young children to adopt good tooth brushing habits. Some 300,000 "Brushing for Life" kits containing toothpaste, toothbrushes, and a leaflet on oral hygiene will be handed out to children in deprived areas.

"Despite an overall improvement in the oral health of the United Kingdom over the last 30 years, inequalities between those with the best and worst oral health exist," says Peter Ward, chief executive of the British Dental Association. Education and advice to help parents take care of their children’s teeth are important steps in tackling these inequalities."

Primary care trusts are encouraged to buy the kits and hand them out free at local dental clinics.

[news.bbc.co.uk, September 14, 2006]