DrFresh FireflyToothpasteDr. Fresh LLC, Buena Park, Calif, now offers FireFly® Fluoride Foam Toothpaste, under the Firefly oral care brand which focuses solely on children. The toothpaste has a light foamy formula that can be squirted directly into the mouth, rather than onto the toothbrush. According to the company, the toothpaste easily gets hard-to-reach spots, which is ideal for braces wearers.

The toothpaste comes in bubble gum flavor and features a range of characters, including Angry Birds, Marvel’s Spider-Man, Barbie™, and FireFly. It comes in a 1.69-ounce pump dispenser bottle and is available at mass retailers, including Walgreens and Target.

FireFly Fluroide Foam Toothpaste is recommended for ages 3 to 12.

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