Dr. Fresh Inc, Buena Park, Calif, introduces Dentyne Ice™ Mouth Rinse. The alchohol-free rinse comes in the same flavors that have won fans for Dentyne Arctic Chill™ and Shiver Mint™ chewing gum. It is safe for adults and kids ages 6 and up under adult supervision. A 16-ounce bottle sells for $3.49 at Target.  

"Most people using alcohol-based mouth rinses can’t withstand the ‘burn’ for the full 30 seconds it takes to kill the bacteria that cause bad breath, so they will rinse for only 20 seconds or even less. And of course, it stands to reason that if you don’t like the taste of a product, you will rush through the process," said Steven J. Brattesani, DDS, a San Francisco-based dentist. "By choosing an alcohol-free mouthwash with a taste you like, you will rinse longer and truly eliminate odor-causing germs."

For more information, contact Dr. Fresh.